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SCHOOLS AND CHILDREN


Initiatives to Promote Healthy Kids and Healthy Choices

Childhood obesity is a serious issue in America—with numerous factors playing a role. While we can’t change contributors such as genetics, we can help encourage balanced, healthy lifestyles that mitigate certain risks.

The good news is significant work has already been undertaken on this front. Here are some highlights of the progress that has been made in terms of both providing more, healthy options in schools, as well as marketing guidelines that have been implemented with respect to children:

  • The beverage industry voluntarily removed full-calorie sodas from schools across the country, and replaced them with a range of lower-calorie, smaller-portion choices. As a result of this work, beverage calories shipped to schools were cut by 90 percent.
  • In terms of marketing, beverage companies only advertise juice, water, and milk-based drinks to audiences predominantly under the age of 12, as well as adhere to Children’s Advertising Review Unite guidelines.

A new tax or ban on certain foods or beverages will not teach children healthy lifestyles or change their behavior. There is a smarter way to keep our kids healthy, like educating them about diet and exercise. That will work.

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